Global Customer Data and Experience Manager
hace 6 días
Company Overview
">Signify is the world leader in lighting, providing quality, energy-efficient LED lighting to professional customers and consumers. Our innovative solutions, such as LiFi – internet connectivity through light – and UV-C, solar and horticultural lighting, contribute to a safer, smarter, more sustainable world.
">Salary
">We offer a competitive salary, estimated to be around $100,000 - $120,000 per year, depending on location and experience.
">Job Description
">As a Global Customer Data and Experience Manager at Signify, you will play a key role in developing and executing a comprehensive global CDP and Personalization strategy for all our brands B2C and B2B. You will collaborate closely with Marketing Strategy Managers, Division Stakeholders, and your peers in the Digital Experience and Platforms Center of Excellence to create maturity roadmaps by integrating business insights and technological enhancements that leverage our Digital Ecosystem.
">You will lead the vision to create a Customer 360o view, ensuring data integration across different data sources (internal and external) to allow data-driven decision making that leads to personalization of customer experience. You will ensure seamless integration and availability of customer profile information across omnichannel tooling (AJO, Target...) used in the different verticals to facilitate campaign orchestration, advanced segmentation, personalization, and analytics.
">Key responsibilities include:
">- ">
- Developing and executing a comprehensive global CDP and Personalization strategy">
- Collaborating with stakeholders to create maturity roadmaps">
- Leading the vision to create a Customer 360o view">
- Ensuring seamless integration and availability of customer profile information">
- Facilitating campaign orchestration, advanced segmentation, personalization, and analytics">
Required Skills and Qualifications
">To succeed in this role, you will need:
">- ">
- A deep understanding of the MarTech landscape, with a strong focus on CDP and Omnichannel Marketing tools">
- Proven experience (hands-on) of +5 years in Customer Data Platforms complex implementations, preferably in Adobe Experience Platform, Adobe Data Collection, Adobe Target...">
- Proven experience of +5 years in CRM domain, preferably with Adobe technology (Adobe Campaign, Adobe Journey Optimizer, Adobe Marketo Engage)">
- Certification in Adobe technologies (Adobe Target, Marketo, Adobe Experience Platform, Customer Journey Analytics)">
- Experience in leading complex projects involving different stakeholders, translating business requirements into solid marketing technology implementations">
Benefits
">At Signify, we offer a unique work environment where you can rapidly grow your experience and career working for the leading lighting company. We provide multiple opportunities for career development, like mentoring, coaching, and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture, and we are transforming the industry through continuous learning.
">Our benefits package includes:
">- ">
- A competitive salary and bonus structure">
- A comprehensive health insurance package">
- A retirement savings plan">
- A generous paid time off policy">
- Access to cutting-edge technology and training">
Location
">This role is based in the Netherlands, but we have locations around the world, so there may be opportunities for remote work or relocation.
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