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Driving Transformational Growth as a Demand Generation Leader
hace 1 mes
Unlock New Growth Opportunities with Plytix
Plytix, the world's leading Product Information Management (PIM) platform for Small and Medium-Sized Businesses (SMBs), is seeking a motivated Demand Generation Manager to drive awareness, lead acquisition, and pipeline growth.
About Us
We are a high-growth B2B SaaS company backed by Tier 1 investors, including Tiger. Our mission is to become the go-to PIM solution for Shopify users and the #1 solution for ensuring compliance with the Digital Product Passport (DPP) initiative.
The Opportunity
This is your chance to join our dynamic team and work on delivering multi-channel marketing campaigns that make an impact in the retail and ecommerce world. As the Demand Generation Manager, you will educate and engage retail and ecommerce merchants through diverse marketing initiatives, introducing them to the concept of PIM software.
Your Role
Your primary focus will be to plan, design, and optimize Campaign-Based Marketing efforts around our big bets: PIM for Shopify, and PIM for Digital Product Passport Compliance. You will identify and activate the most effective marketing channels and oversee coordinated multi-channel marketing campaigns across YouTube, Display advertising, podcast sponsorships, influencer sponsorships, events, PR, and more.
Key Responsibilities
- Create and implement multi-channel demand generation strategies to drive awareness and lead acquisition.
- Partner with influencers and media outlets to expand reach and credibility.
- Develop creative advertising campaigns with compelling offers.
- Identify key channels for reaching our target audience and ensure messaging is consistent and effective across all platforms and channels.
Your Benefits
As a Demand Generation Manager at Plytix, you can expect:
- A competitive salary of $80,000 - $110,000 per year, depending on experience.
- A comprehensive benefits package, including health insurance, retirement plans, and paid time off.
- The opportunity to work with a global industry leader within PIM-one of the fastest-growing verticals in the retail industry.
- The chance to contribute to revenue growth and help shape the future of PIM.
Requirements
To succeed in this role, you will need:
- Proven experience in demand generation and multi-channel marketing.
- Excellent communication and project management skills.
- The ability to analyze data and adjust marketing strategies accordingly.
- A deep understanding of the retail and ecommerce industries.
