Marketing Director for Demand Generation and Growth
hace 3 semanas
We're seeking a skilled Senior Growth Marketing Manager to drive awareness, engagement, and lead generation for Triptease. As part of our Demand Generation team, you'll play a pivotal role in executing campaigns from start to finish.
Key Responsibilities:- Lead demand generation initiatives, including campaign development and execution.
- Optimise lead generation channels, such as email marketing, social media, SEO, and PPC.
- Explore and test new channels to expand our reach and improve ROI.
- Develop strategies to increase conversion rates throughout the marketing funnel using A/B testing and data analysis.
- Leverage data to craft personalised and targeted marketing campaigns.
- Employ Account-Based Marketing tactics and hyper-personalisation to engage key accounts and specific audience segments.
You will be expected to have deep expertise in Gen AI and automation platforms, with experience in leading projects that introduce innovative concepts into the marketing mix. Additionally, you'll collaborate cross-functionally with Sales, Customer Success, Product, Product Marketing, and Events teams to align marketing initiatives with company goals.
Requirements:- Proven track record in demand generation and growth marketing.
- Expertise in HubSpot, with experience in website management, form creation, contact data maintenance, email marketing, and analytics.
- Familiarity with Gen AI and automation platforms.
- Strong analytical and problem-solving skills.
- Excellent communication and project management skills.
- A competitive salary: $120,000 - $150,000 per annum.
- A dynamic and fast-growing company with opportunities for professional development.
- A collaborative and supportive work environment.
Triptease is a technology business on a mission to revolutionise the hospitality industry. We empower hoteliers to take control of their distribution and make data-driven decisions. If you're passionate about marketing and growth, join us on our journey to disrupt the status quo.
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