Marketing Director for Global Demand Generation
hace 19 horas
About Picus Security
Picus Security is a pioneering company in the field of Breach and Attack Simulation (BAS) technology. Since its inception in 2013, it has been recognized as a Cool Vendor in Security and Risk Management by Gartner in 2019 and a leading vendor in BAS Market by Frost & Sullivan in 2022. With the support of reputable private equity and venture capital organizations, including Mastercard, Turkven, Earlybird Capital, ACT, and Endeavor Catalyst, Picus Security is poised for continued growth and innovation.
About the Role
The Director of Growth Marketing will play a pivotal role in driving global demand generation efforts at Picus Security. This leadership position requires the ability to develop and execute demand gen strategies, build and execute multi-channel marketing campaigns, and work closely with internal stakeholders to deliver operational alignment and accelerated pipeline creation.
Key Responsibilities:
- Lead a data-driven Growth Marketing team focused on outcomes and aligned to our corporate go-to-market strategy.
- Develop and execute demand gen strategy and resource allocation for digital and campaign marketing initiatives.
- Drive awareness and generate demand through multi-quarter omni-channel marketing campaigns.
- Oversee Marketing Operations to develop and optimize lead lifecycle in alignment with RevOps and SDR teams and processes.
- Optimize and evolve scalable processes and infrastructure related to marketing operations and automation.
- Develop and optimize reporting to measure effectiveness, performance, and return on marketing investments.
Estimated Salary: $120,000 - $180,000 per year, depending on experience and qualifications. This salary range reflects the high level of expertise and responsibility required for this role, as well as the competitive market conditions in the industry.
About the Company Culture
Picus Security values exceptional people who are passionate about technology and enjoy explaining complex solutions in a way that everyone can understand. We prioritize creativity, collaboration, and open communication to drive innovation and achieve outstanding results.
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