Head of Global Demand Generation
hace 1 mes
**About Us:**
Tbwa Chiat/Day Inc is a leading marketing firm with a fast-growing global footprint.
**Job Title:** Head of Global Demand Generation
**Estimated Salary:** $150,000 - $200,000 per year
**Company Overview:
We are seeking a seasoned marketing leader to drive our global demand generation efforts and expand our customer base. As the Head of Global Demand Generation, you will lead and execute strategic plans to acquire new customers and grow revenue across diverse markets and segments.
**Key Responsibilities:**
- Global Marketing Strategy Execution: Collaborate with the VP, Global Marketing to develop and execute a global marketing strategy that drives brand awareness, demand generation, and market penetration across regions.
- Management of Regional Marketing Teams and Initiatives: Execute the global marketing strategy in regions to ensure growth in core markets and expansion in new markets, while maintaining alignment with overall business objectives.
- Demand Generation: Manage marketing, sales, and regional BDR teams to build integrated campaigns that drive customer acquisition and revenue growth through multi-channel marketing strategies, including digital marketing, content marketing, events, and PR.
- Marketing Ops / Funnel Optimization: Own the entire marketing funnel from top to bottom, ensuring optimized conversion rates at each stage—acquisition, activation, engagement, and retention—through A/B testing, data analysis, and continual improvement of marketing tactics.
- Data-Driven Decision Making: Use data and analytics to measure, optimize, and report on the performance of demand generation initiatives, identifying KPIs and metrics that align with business goals and adjusting strategies accordingly.
- Brand Development & Positioning: Build and scale a strong, consistent global brand presence, ensuring the company's value proposition resonates across diverse geographies and customer segments.
**Requirements:
- 10+ years of experience in demand generation, marketing leadership, or a related field.
- Proven track record of driving revenue growth through effective demand generation strategies.
- Strong understanding of multi-channel marketing strategies, including digital marketing, content marketing, events, and PR.
- Ability to lead and manage cross-functional teams across regions.
- Excellent communication, problem-solving, and analytical skills.
**What We Offer:
- A competitive salary range of $150,000 - $200,000 per year.
- A comprehensive benefits package, including health insurance, retirement savings, and paid time off.
- The opportunity to work with a talented team of marketers and contribute to the company's growth and success.
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