Head of Growth Marketing
hace 2 semanas
Company Overview
Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies.
About Sagan
We are a dynamic and innovative organization with a focus on B2B SaaS, offering cutting-edge solutions that cater to high-growth businesses. Our mission is to accelerate growth by leveraging a blend of demand generation strategies, automation tools, and data-driven marketing initiatives.
Job Title: Head of Growth Marketing
We are seeking an experienced Head of Growth Marketing to join our team. As a key member of our leadership team, you will be responsible for driving the growth of both our internal demand strategy and client success. You will lead demand generation initiatives, focusing on optimizing inbound marketing and growth strategies for B2B SaaS companies.
Key Responsibilities:
- Develop and execute demand generation strategies, including account-based marketing, inbound marketing, and sales enablement initiatives.
- Lead go-to-market strategies, working across marketing automation tools such as HubSpot, Marketo, and Pardot.
- Manage digital marketing campaigns (SEM, SEO, PPC) across platforms like Google Ads, LinkedIn, and Meta Ads.
- Oversee content marketing, conversion rate optimization, and funnel analysis to maximize lead generation.
- Collaborate closely with internal teams and external contractors, providing leadership on various projects, from content creation to outbound marketing.
Qualifications:
- 10+ years of experience in demand generation, growth marketing, or related roles, specifically within B2B SaaS environments.
- Proven track record of managing teams while still executing key marketing initiatives.
- Expertise in inbound marketing, account-based marketing, and the use of automation tools such as HubSpot, Marketo, Salesforce, and Google Analytics.
- Strong knowledge of SEO, SEM/PPC, and growth hacking techniques.
- Familiarity with outbound tools such as SalesLoft, Instantly, and similar platforms.
Salary Range: up to $8000 USD per month. The salary range is based on the location and industry standards. We offer a competitive compensation package, including benefits and bonuses.
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