Director of EMEA APAC Growth Marketing Strategies
hace 6 días
**Senior Manager, Partner Growth Marketing EMEA APAC
Expedia Group brands power global travel for everyone, everywhere. Our diverse, vibrant, and welcoming community is essential in driving our success.
To Shape the Future of Travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated, and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
We're building a more open world. As Senior Manager, Partner Growth Marketing, you will focus on developing scalable systems of growth that help our Private Label Solution partners' marketing teams improve customer value.
This is one of the most exciting Marketing jobs in Travel. Your typical week could involve running a CRM workshop, discussing SEM investment, or planning a Black Friday Sale with one of our largest partners. You and your team will work directly with our partners' marketing teams, empowering them to get the most out of their chosen Expedia solution.
About the Role:
- Take full ownership of your team's assigned partners, developing customised marketing services and solutions from the ground up. These solutions are typically centered around marketing campaigns, channel activation, or user experience/conversion optimisation.
- Work with Business Development teams to pitch our solutions to potential new partners and support these partners during their onboarding journey.
- Develop the go-to-market strategy for new growth marketing solutions.
- Partner with product marketing, product, finance, and commercial teams as required.
- Manage a team of talented growth marketing professionals who work directly with our top partners: hiring, onboarding, ongoing coaching etc.
- Use expertise in web analytics to benchmark performance, and to identify digital marketing or journey optimisation opportunities. Turn these into concrete, accurately sized proposals that get colleagues and partners on board.
- Build and disseminate reporting to ensure digital performance and growth opportunities are well understood internally and externally.
- Proactively share industry news, test results, comparative and competitive reviews, and stay on top of evolving marketing technology.
What You'll Need:
- Proven experience in digital marketing in the travel industry or large-scale ecommerce.
- An experienced people leader with the ability to manage a high-performing, globally distributed team.
- A keen strategist who doesn't mind rolling up their sleeves to prove a concept or to capitalise on a big growth opportunity.
- A strong understanding of digital marketing and optimisation, and sophisticated, hands-on knowledge of multiple marketing channels.
- Truly excellent web analytics skills (Adobe Analytics, Google Analytics) and a passion for data.
- Experience in optimising end-to-end user journeys.
- You love working with product and tech teams to make improvements, e.g., by implementing ancillary products.
- Experience presenting sophisticated content to varied, often senior, internal and external groups.
- Consulting or pitching experience would be highly advantageous.
- Strong influencing skills: You balance the needs of many collaborators with ease and advocate for the importance of marketing priorities.
- Outstanding project management and organisational skills.
- A bias towards action: You like to get things done, and you are able to analyse information, provide clarity back to the business, and take ownership of outcomes.
Salary:** £90,000 - £110,000 per annum, depending on experience.
Benefits: A full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup, and career development resources.
Bonus**: Bonus structure available based on company performance and individual goals.
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