Global Marketing Strategist for International Expansion
hace 1 mes
**About Axon**
Axon is a leading provider of public safety technology, committed to helping law enforcement agencies around the world protect and serve their communities more effectively.
**Job Summary**
We are seeking a highly skilled Senior Director, Head of International Marketing to join our team in Madrid. As a key member of our marketing leadership team, you will be responsible for developing and executing our international marketing strategy, driving growth and expansion into new markets.
**Key Responsibilities**
- Lead International Marketing Team: Manage and grow a high-performing marketing team across EMEA, Americas, and APAC, with a focus on talent development and cross-functional collaboration.
- Develop European Marketing Strategy: Define and execute a comprehensive marketing plan for key markets in Europe, leveraging data-driven insights and market analysis to drive business growth.
- Oversight of Digital, Event, and Creative Strategies: Work closely with global and regional teams to develop and execute impactful digital campaigns, events, and creative initiatives tailored to local markets.
- Collaboration with Corporate Centers of Excellence: Partner with Axon's corporate marketing functions to support in-region teams in executing and optimizing marketing programs.
- Growth of Key Markets: Identify growth opportunities in priority markets and adapt strategies over time to maximize Axon's international footprint.
- Global Alignment: Oversee and align marketing efforts across regions, ensuring that the Americas, APAC, and Europe execute towards a unified global marketing vision.
**What You'll Do**
- Drive marketing initiatives across international markets.
- Oversight of digital, event, and creative strategies.
- Collaborate with corporate centers of excellence.
- Grow key markets.
- Manage global alignment.
- Data-driven marketing.
**Requirements**
- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum 10 years of experience in marketing leadership roles, with a focus on international markets.
- Proven track record of driving business growth and expansion through innovative marketing strategies.
- Excellent leadership and communication skills, with the ability to collaborate with cross-functional teams.
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
**Salary:** €120,000 - €150,000 per year (dependent on experience), plus benefits package including health insurance, retirement plan, and paid time off.
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