Ecommerce Director of Digital Growth
hace 1 mes
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Job Title: Ecommerce Director of Digital GrowthWe are seeking an experienced ecommerce director to oversee the end-to-end management of our website, including product listings, inventory management, pricing strategies, and promotions.
Responsibilities:- Develop and execute ecommerce strategies to increase online sales, conversion rates, and revenue growth.
- Monitor website performance, ensuring optimal user experience, fast loading times, and mobile responsiveness.
- Manage digital marketing campaigns (Google Ads, Facebook Ads, email marketing, SEO) to drive traffic and conversions.
- Analyze key performance metrics (KPIs), including traffic, conversion rates, AOV, and CLV, to identify areas for improvement.
- Collaborate with design and development teams to implement A/B tests, improve site functionality, and develop high-converting landing pages.
- Ensure product information, descriptions, and visuals are accurate, up-to-date, and optimized for search engines.
- Lead customer acquisition efforts, including managing loyalty programs, referral marketing, and retargeting campaigns.
- Coordinate with logistics and fulfillment teams to ensure efficient order processing, shipping, and delivery.
- 3+ years of experience in ecommerce management, preferably within a DTC or ecommerce brand.
- Strong understanding of ecommerce platforms (Shopify, Magento, WooCommerce).
- Proven track record of developing successful ecommerce strategies that drive sales growth.
- Proficiency with analytics tools (Google Analytics, Shopify Analytics) to track performance and make data-driven decisions.
- Experience managing digital marketing campaigns (SEO, PPC, social media, email marketing).
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