Head of Performance Marketing Insights
hace 4 semanas
Company Overview
Welcome to Welltech, a global leader in the Health & Fitness industry with over 200 million installs across five life-changing apps. Our mission is to transform lives through innovative nutrition trackers, powerful fitness solutions, and personalized wellness journeys.
Salary
We offer a competitive salary ranging from $120,000 to $180,000 per year, depending on experience.
Job Description
As the Head of Performance Marketing Insights, you will lead the charge in shaping our marketing strategy and driving company-wide success. You'll spearhead a talented team of analysts, working closely with cross-functional teams in marketing, product, finance, and engineering to optimize customer acquisition, retention, and lifetime value.
Key Responsibilities
- Strategic Leadership: Develop and execute a comprehensive marketing analytics strategy aligned with the company's business objectives, ensuring the organization has the required technology, talent, and methodologies to meet short- and long-term goals.
- Collaboration: Collaborate with senior leaders to shape strategies that maximize both immediate and sustainable profit growth.
- Data-Driven Decision Making: Proactively deliver actionable insights and data-driven recommendations to the executive and marketing teams to inform and guide strategic decision-making.
- Team Leadership: Build and lead a high-performing marketing analytics team, driving a transition toward more effective workflows and fostering a culture of innovation and accountability.
- Project Leadership: Establish, refine, and scale marketing attribution models to measure campaign effectiveness across diverse channels.
Requirements
To be successful in this role, you should have:
- A strong background in marketing analytics and performance metrics.
- Experience leading cross-functional teams and collaborating with senior leaders.
- Excellent communication and presentation skills.
- The ability to analyze complex data sets and deliver actionable insights.
Benefits
We offer a range of benefits, including:
- A competitive salary and bonus structure.
- A comprehensive health insurance plan.
- A generous retirement savings plan.
- Flexible work arrangements and professional development opportunities.
Welltech Culture
We're passionate about creating a culture that supports innovation, creativity, and collaboration. If you're looking for a challenging and rewarding role in a dynamic industry, we'd love to hear from you.
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