Performance Media Manager
hace 2 días
At Otovo, we strive for excellence in customer satisfaction and innovative solutions. We're looking for a skilled Digital Marketing Specialist to lead our performance marketing efforts in Madrid.
This role offers a competitive compensation package, estimated at €85,000 per year, considering the critical role it plays in driving business growth.
Job RequirementsAs a Digital Marketing Specialist at Otovo, you will be responsible for developing and implementing our performance marketing strategy to drive customer acquisition and revenue growth in multiple markets.
Close collaboration with local country teams and central marketing teams is essential to achieve high-efficiency and growth campaigns across all paid media channels.
Main Responsibilities:
- Developing and executing the overall paid media strategy and daily management of campaigns across Paid Search and Paid Social.
- Analyzing and optimizing campaign performance across various platforms to achieve balanced KPIs such as CPA, volume, and ROI.
- Sharing performance insights with wider teams to encourage learning and new technique adoption.
- Data-driven decision making through performance forecasting and analysis to enhance marketing strategies.
Collaborate closely with local and central marketing teams to ensure consistent messaging across all marketing channels.
- Work closely with local country teams on global and country-specific campaigns, including best practices, strategies, and customer insights sharing.
- Continuous testing of new creative assets, audiences, bidding strategies, and landing pages to meet and exceed target KPIs.
Necessary Skills and Qualifications:
- Fluency in English (additional language skills are beneficial but not required).
- At least 2 years of experience in paid media campaign management with a proven track record of enhancing Return on Ad Spend (ROAS).
- Strong expertise in digital advertising platforms, including Google Ads, Bing, and Facebook Ads Manager.
- Data analysis and reporting proficiency, along with the ability to derive actionable insights for informed decision-making, utilizing Looker visualization tools.
- A passion for optimization, staying up-to-date with the latest performance marketing trends.
- Organizational skills with attention to detail.
- Capacity to work independently and collaboratively in a dynamic environment.
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