Digital Media Strategist
hace 2 días
The Trading Pit Ag is seeking an experienced Digital Media Strategist to lead the development and execution of our paid media strategy across various platforms. This role will play a pivotal part in shaping our customer acquisition and engagement strategies, ensuring maximum performance and ROI.
Key Responsibilities- Paid Media Strategy: Develop a comprehensive paid media strategy that aligns with our business objectives, focusing on customer acquisition, engagement, and retention.
- Campaign Management: Lead the execution of paid advertising campaigns across platforms, including Google Ads, AdRoll, Meta Ads, LinkedIn, and others. Ensure campaigns are set up properly with targeting, messaging, and budget allocation.
- Agency Management: Steer and guide external paid media agencies to ensure efficient campaign execution and consistent performance targets.
- Analytics and Optimization: Continuously monitor and optimize campaigns by analyzing performance data, testing ad creatives, and implementing improvements to maximize ROI. Utilize analytics platforms like Google Analytics, HubSpot, and Facebook Ads Manager for reporting and actionable insights.
- Reporting: Prepare and deliver weekly/monthly reports on campaign performance, highlighting key metrics (ROAS, CPA, CTR, etc.) and actionable recommendations to stakeholders.
- Budget Management: Allocate and manage paid media budgets effectively to ensure cost-efficient campaigns delivering on key performance indicators (KPIs) like ROAS, CPA, and lead generation.
- Experience: 5+ years of experience in performance marketing, including significant experience setting up and managing paid media campaigns across platforms like Google Ads, Meta Ads, and AdRoll. Additional platform experience is advantageous.
- Team and Agency Management: Proven experience in leading a team of paid marketing professionals and managing relationships with external paid media agencies.
- Analytical Skills: Strong proficiency in analytics tools like Google Analytics, Google Data Studio, Facebook Ads Manager, and HubSpot, with experience tracking, reporting, and optimizing campaigns for KPIs.
- Presentation and Report Building: Ability to create clear, compelling presentations and reports communicating campaign performance, insights, and recommendations to stakeholders.
The salary range for this position is $120,000 - $180,000 per year, depending on location and experience. If you're passionate about digital media and looking to take your career to the next level, apply now
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