Digital Media Strategist
hace 1 mes
Job Overview
As a Digital Media Strategist at Starcom, you will be responsible for planning, negotiating, and executing digital and traditional media plans. The ideal candidate must be able to manage day-to-day planning and analysis while maintaining strong relationships with publishers and partner agencies.
You will be focused on the media activation & optimization for a great client.
About Your Day
- Assisting in the development of digital media strategies for clients.
- Creating and managing online and offline media plans; negotiating and purchasing media.
- Managing the day-to-day implementation, and optimization of campaign activities.
- Managing campaign authorizations, budgets, and reconciliation processes.
- Interacting daily with media publishers.
- Analyzing research data and media/marketing information; sharing information with clients.
- Monitoring and assessing ongoing campaign performance; assisting in strategic analysis of campaigns.
- Applying strategic and negotiation lines in the development of every campaign.
- Planning weekly team tasks, making any needed changes to balance workload.
- Collaborating in the definition of KPIs (negotiation and media).
- Ensuring thorough control and achievement of specific goals.
- Holding a good command and knowledge of company tools.
- Other responsibilities as assigned.
Qualifications
- Bachelor's degree related to Advertising, Marketing, or Economics, or a minimum of 3-5 years of experience as a Media Planner.
- Good use of digital planning tools: Adservers (Campaign Manager, AdForm...), Verification Platforms (IAS), Google Analytics, GFK...
- Good use of offline planning tools: Kantar, TomMicro, Galileo,...
- Able to express oneself clearly and concisely in oral communications.
- writes in a clear, compelling, and concise manner.
- Organizes ideas and information logically and sequentially.
- Develops client reports that are clear, compelling, and persuasive.
- Ensures key information is provided to the team regarding client issues, internal agency issues, changes in account status, etc.
What We Offer
$85,000 - $110,000 per year, depending on location and experience.
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