Strategic Media Planner
hace 2 semanas
About the Role
Media is seeking a highly skilled Senior Media Planner to join our team. As a Senior Media Planner, you will be responsible for developing and executing high-impact digital marketing strategies that span across Google Ads, Paid Social Media, and Programmatic channels.
Key Responsibilities:
- Develop and execute omni-channel marketing strategies across Google Ads, Paid Social Media, and Programmatic channels.
- Partner with stakeholders to dive deep into product marketing strategy, make recommendations, and ensure alignment across channels.
- Collaborate with Digital Marketing optimizers on forecasting, campaign launch timing, sizing, and performance optimisation.
- Assist with campaign execution, landing page creation, and budget management.
- Track, share, and manage benchmarks and performance standards across the team.
- Analyse data, surface challenges, and collaborate with optimizers to resolve roadblocks.
About You
We are looking for a highly motivated and experienced marketing professional with a strong background in performance marketing. The ideal candidate will have:
- 6+ years of marketing experience, ideally in performance marketing with experience across Google Ads, Paid Social Media, and Programmatic platforms.
- BA/BS degree (Business, Finance, Marketing, or equivalent) preferred.
- Advanced Excel/Google Sheets user with expertise in forecasting, reporting, and data analysis.
- Strong data analytics and operations skills with a passion for data-driven decision making.
- Organizational skills and expertise in managing complex marketing campaign logistics.
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