Marketing Director for Global Expansion
hace 4 días
**About the Opportunity**
We are seeking an accomplished Marketing Director to spearhead our global growth efforts. As a key member of our marketing team, you will develop and execute strategies to drive brand awareness, demand generation, and market penetration across regions.
The ideal candidate will be a strategic thinker with a deep understanding of B2B SaaS marketing, skilled in managing regional marketing teams, and experienced in executing multi-channel campaigns that deliver measurable results.
In this role, you will lead the execution of a global marketing strategy that drives pipeline growth, revenue expansion, and brand positioning at scale. You will work closely with cross-functional teams, including Product, Sales, and Customer Success, to ensure alignment between growth marketing initiatives and broader business objectives.
**Key Responsibilities**
- Develop and execute a global marketing strategy that drives brand awareness, demand generation, and market penetration across regions.
- Manage regional marketing teams to ensure growth in core markets and expansion in new markets.
- Lead the development of integrated campaigns that drive customer acquisition and revenue growth, leveraging multi-channel marketing strategies.
- Owning the entire marketing funnel from top to bottom, ensuring optimized conversion rates at each stage—acquisition, activation, engagement, and retention.
- Use data and analytics to measure, optimize, and report on the performance of growth marketing initiatives, identifying KPIs and metrics that align with business goals.
- Build and scale a strong, consistent global brand presence, ensuring the company's value proposition resonates across diverse geographies and customer segments.
**Requirements**
- 7+ years of experience in B2B SaaS marketing, with a focus on growth marketing and brand development.
- Proven track record of developing and executing successful marketing strategies that drive pipeline growth and revenue expansion.
- Strong leadership skills, with experience in managing regional marketing teams and leading cross-functional teams.
- Excellent communication and analytical skills, with the ability to interpret and share data with executive teams.
- Bachelor's degree in Marketing or a related field.
**What We Offer**
- An estimated salary range of $120,000 - $180,000 per year, depending on experience.
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
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