Marketing Growth Strategist for North America
hace 14 horas
About Us
Agorapulse is a leading European social media management software deployed in 18 countries, supporting over 31,000 users worldwide. We are the highest rated social media management platform in Europe, with thousands of real users' reviews on G2.
Our Mission
We empower businesses to succeed in the digital world by offering cutting-edge solutions for social media management. Our platform enables clients to engage with their audiences effectively and drive meaningful results.
Your Role
As a Demand Generation Manager - North America, you will be at the forefront of driving lead acquisition and revenue growth in North America. Your primary goal is to deliver high-quality Sales Qualified Leads (SQLs) to the sales team.
Your Responsibilities
You will work closely with sales to ensure that the leads you generate meet their expectations and are valuable for conversion. Actively reviewing and validating lead quality will be key to your success, along with maintaining accountability for pipeline metrics to ensure leads progress smoothly through the funnel.
To achieve this, you will be responsible for:
- Developing and executing multi-channel campaigns (email, social media, paid media, events) to generate high-quality leads for the North American market.
- Supporting the development and execution of an Account-Based Marketing (ABM) strategy, targeting mid-market and enterprise accounts.
- Collaborating closely with sales to align on lead generation goals, optimize handoff processes, and ensure leads are converted into new opportunities.
- Analyzing campaign performance and utilizing data-driven insights to optimize and improve ROI, focusing on metrics that drive revenue.
- Managing regional events and webinars that generate leads, ensuring efficient post-event follow-up to maximize pipeline growth.
- Working with marketing automation tools to ensure seamless campaign execution and maintain accurate tracking of all activities in our CRM.
About You
You are the ideal candidate if you have:
- Proven experience in demand generation and marketing operations.
- Strategic thinking and the ability to create and execute demand generation strategies that align with Agorapulse's growth goals.
- Data-driven skills and proficiency in using automation tools to drive scalable results.
- Experience with Account-Based Marketing and targeting key accounts in the mid-market or enterprise space.
Benefits
Agorapulse offers a scaleup environment with a great work-life balance, career growth opportunities, and a fully remote position. Enjoy competitive compensation, including an estimated salary of $85,000 per year, plus benefits such as generous vacation days and professional development opportunities.
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