Marketing Strategist for B2B Growth
hace 5 días
We are seeking a skilled Marketing Strategist to drive rapid and sustainable growth through data-driven experimentation and innovative marketing strategies at QuoIntelligence. The ideal candidate will be responsible for implementing multi-channel campaigns that generate high-quality leads and improve conversion rates, ultimately contributing to customer acquisition, retention, and revenue growth.
Key Responsibilities:
- Design and implement growth plans that align with short-term performance goals and longer-term business objectives, focusing on Top of Funnel (ToFu) growth
- Analyze campaign performance using data from Google Analytics, HubSpot, and A/B testing platforms to inform decisions and optimize results
- Experiment with different growth tactics, including A/B testing for ads, landing pages, and email campaigns to find effective solutions for scaling acquisition
- Develop and manage campaigns across multiple platforms, ensuring a cohesive approach to growth, including Google Ads, LinkedIn, paid social, email, content, and SEO
- Implement low-cost, high-impact growth tactics aimed at quick, sustainable wins, using creative approaches to solve marketing challenges and drive immediate results
- Optimize user flows and engagement strategies to retain customers, increase LTV, and reduce churn
- Focus on conversion rate optimization by refining user journeys, landing pages, and content to resonate with target audiences and drive higher engagement and leads
Requirements:
- Proven experience as a Growth Marketing Specialist or similar role within a B2B SaaS environment
- Expertise in developing and managing performance marketing campaigns (PPC, SEO, paid social, and email marketing) with a track record of driving rapid growth
- Strong analytical skills and experience using tools like Google Analytics, HubSpot, and A/B testing platforms to make data-driven decisions
- Familiarity with growth hacking techniques and an ability to think creatively to solve marketing challenges
- Experience in optimizing conversion funnels and driving customer acquisition
- Based in the European Union
Compensation: €60,000 - €80,000 per year, depending on experience, plus benefits.
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