Senior Marketing Strategist for Learning Platform Growth
hace 1 mes
**About ACI Learning**
ACI Learning is a renowned provider of training solutions, empowering individuals and organizations worldwide to enhance their technical capabilities and cybersecurity with engaging and comprehensive training.
The company recently launched a cutting-edge learning platform, myACI Learn. This innovative solution offers organizational and individual knowledge assessment, analytics, and training delivery with integrated AI to understand capabilities and skill gaps for organizations.
We are seeking a Senior Marketing Strategist for Learning Platform Growth, a mid-level leader reporting directly to our Chief Marketing Officer.
You will play a crucial role in driving the growth and success of our learning platform by leading all aspects of product marketing, including market and competitive analysis, product positioning and messaging, product launch, and sales enablement.
This is a new function within the company, providing an excellent opportunity to build our Product Marketing capability from scratch.
Key Responsibilities:
• Develop compelling product positioning and messaging that resonates with target customers and differentiates our offerings in the competitive landscape.
• Conduct thorough market research and competitive analysis to stay informed about industry trends and customer needs, incorporating insights into positioning strategies.
• Lead efforts to identify and understand key buyer personas within our target market segments, including HR and Talent Leaders, Educators, and IT Leaders.
• Collaborate with product management, sales, and marketing teams to ensure alignment on messaging across all channels and touchpoints.
• Oversee end-to-end product launch strategy and execution, ensuring successful go-to-market plans for new product releases and feature updates.
• Track and analyze key performance metrics to evaluate the effectiveness of product launches and iterate on strategies for future releases.
• Partner with Rev Ops and sales leadership to develop and deliver sales training, including product collateral, presentations, and training resources, to empower the sales team to effectively communicate product value propositions and overcome objections.
• Monitor sales performance and customer feedback to refine our sales enablement and selling efforts.
Your KPIs will focus on: Product Awareness and Conversion (Product Page Visits, Conversions, Trials), Product Sales Enablement and Tool Delivery, and Market Segmentation and Targeting Recommendation Delivery.
About You
We're looking for a seasoned professional with 10 years of increasing scope of Product Marketing experience. Experience in Product Marketing for a B2B SaaS company, ideally in the HR or Ed Tech space, is essential.
A proven track record of success in crafting differentiated and compelling product positioning and messaging, leading product launches, and understanding buying persona needs is required.
An analytical mindset with the ability to leverage data and insights to drive decision-making and measure the effectiveness of marketing initiatives is essential.
Compensation Package: We offer a highly competitive salary range of $120,000 - $180,000 per annum, depending on your level of experience and qualifications.
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