E-Learning Content Marketing Strategist

hace 2 horas


Madrid, Madrid, España Moodle Pty Ltd A tiempo completo

Moodle Pty Ltd, the world's most popular learning platform, empowers educators to improve our world. We're seeking a creative and driven E-Learning Content Marketing Strategist to join our Global Marketing team. This role offers a unique opportunity to shape our storytelling strategy, work with a passionate team, and see tangible results on a global scale.

We're looking for someone who can combine strategic insight with hands-on content creation skills to develop compelling narratives that resonate with our audience. As an E-Learning Content Marketing Strategist, you'll collaborate with product, sales, partners, and service delivery teams to create engaging content that aligns with our brand messaging.

Responsibilities include defining clear content goals aligned with business objectives, managing a seamless content pipeline, writing, editing, and producing high-quality content such as blogs, eBooks, whitepapers, videos, podcasts, and social media posts. You'll also measure content performance using metrics like MQLs, SQLs, conversion rates, and ROI to continuously optimize our strategy.

Leading Moodle's in-house content agency, guiding a talented team to deliver exceptional results is also part of this role. If you have 5+ years of experience in content creation and content marketing in a B2B environment, ability to align content strategy with broader marketing and business objectives, proficiency in understanding target audiences through research, personas, and feedback, strong writing and editing skills, understanding of SEO principles, proficiency in using analytics tools, basic knowledge of design principles and software for content layout and visual enhancement, proven track record of creating innovative and unique content, experience leading a high-performing, creative team, and exceptional communication and interpersonal skills, we'd love to hear from you.



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