Content Strategist for Digital Marketing
hace 5 días
As a Messaging Strategist at EyeCarePro, you will be responsible for developing and implementing a cohesive messaging strategy that aligns with our mission, values, and goals. You will lead the development of messaging across all content types and platforms, from marketing to internal communications.
Key Responsibilities:
1. Develop a comprehensive messaging strategy that resonates with our target audience.
2. Create high-quality content for various platforms, including websites, social media, emails, newsletters, press releases, and product descriptions.
3. Establish and maintain editorial guidelines to ensure consistency in brand voice, style, and tone.
4. Collaborate with cross-functional teams to develop messaging for campaigns, product launches, presentations, and other key initiatives.
5. Conduct research on target audiences to refine tone, style, and messaging strategies.
6. Optimize messaging for digital platforms, leveraging SEO best practices to increase reach and effectiveness.
7. Provide strategic guidance during crisis situations or when managing brand reputation.
8. Mentor junior writers and content creators to foster an environment of continuous improvement.
Requirements:
1. 4 years of marketing content writing experience.
2. Direct marketing experience is a plus.
3. Email marketing experience is preferred.
4. Ability to craft compelling social media content using promotional language.
5. Proven ability to communicate complex topics in relatable ways.
6. Well-versed in SEO and able to write high-quality content that passes the Google Test.
7. Experience using content management systems and managing/editing websites (WordPress).
8. Advanced proficiency in Microsoft Office Suite (Word, Excel) and Google Drive (Documents, Sheets, etc.).
9. Strong research skills are a must.
Position Details:
Full-time, remote position. Working hours: 9 AM to 5 PM EST, Monday to Friday. Estimated salary: $80,000 - $110,000 per year based on location.
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