Digital Marketing Strategist

hace 1 semana

Madrid, Madrid, España Ravenpack A tiempo completo

About RavenPack and Bigdata.Com



At Bigdata.Com, we are revolutionizing financial decision-making through cutting-edge AI and innovative data sets. As the global leader in data analytics for financial services, with over 20 years of experience, we are recognized as the frontrunner in the field of Alternative Data.



We are focused on making AI truly useful for financial professionals, enabling smarter, faster, and more informed decisions. This is a unique opportunity to work on breakthrough technology used by leading financial institutions, including some of the world's most successful hedge funds, banks, and asset managers.



About the Role



We are seeking an experienced and strategic Digital Marketing Strategist to lead our social media efforts and elevate our presence across multiple platforms. As a Digital Marketing Strategist, you will develop high-impact social media strategies, oversee the execution of campaigns, manage a team of social media specialists, and collaborate with various departments to ensure brand consistency.



Your goal will be to grow audience engagement, drive leads, and boost brand awareness through innovative and data-driven strategies. The ability to communicate effectively in English, both in writing and verbally, is a must. Knowledge of Spanish is not a business requirement. European Union's legal working status is required.



Key Responsibilities




  • Develop and Lead Social Media Strategy: Define and implement an overarching social media strategy aligned with broader marketing and business goals. Identify trends, opportunities, and platform innovations to ensure the brand remains competitive in the digital landscape.
  • Team Leadership Collaboration: Lead and mentor a future team of social media managers, specialists, and content creators. Oversee workflow, providing guidance and feedback to ensure content and campaigns meet high-quality standards.
  • Collaborate closely with Product Marketing, Comms and Content, and the Creative team to ensure alignment and consistency across all campaigns.
  • Advanced Content Creation Campaign Execution: Oversee the creation of social media content (posts, videos, stories, ads) that resonates with target audiences. Ensure the timely execution of the content calendar while responding dynamically to real-time marketing opportunities.
  • Analytics Data-Driven Decision Making: Set key performance indicators (KPIs) for social media initiatives and regularly analyze campaign performance using tools such as Google Analytics, Sprout Social, or HubSpot. Use data and insights to optimize strategies, adjust campaigns, and report ROI to leadership.


Salary Information



The estimated salary for this position is $120,000 - $180,000 per year, depending on experience and qualifications.

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