Digital Marketing Strategist
hace 1 mes
**About the Company**
Lastminute.Com, the European Travel Tech leader in Dynamic Holiday Packages, is looking for a talented Digital Marketing Strategist to join its team. With a portfolio of well-known brands such as lastminute.Com, Volagratis, Rumbo, weg.De, Bravofly, Jetcost and Hotelscan, we operate at the cutting edge of technology evolution.
We are committed to inclusion across race, gender, age, sexual orientation, religion, gender identity or expression and accessibility, creating an equal opportunity space that welcomes and celebrates individuality. Our company values different lived experiences and respects viewpoints, driving innovation through unicity.
About the Role
We are seeking a skilled Digital Marketing Strategist to plan, implement and analyze Paid Performance Marketing campaigns across our brands and products with a strong focus on SEM. The successful candidate will work closely with marketing and business objectives using SA360, Google Ads, Bing Ads and other Performance Marketing tools.
The ideal candidate will have expertise in digital marketing, specifically in performance marketing, and be able to drive growth through data-driven decisions. Strong communication and project management skills are essential for this role.
Responsibilities
- Develop and execute Paid Performance Marketing strategies across multiple brands and products
- Analyze campaign performance and provide data-driven insights to optimize marketing spend
- Collaborate with cross-functional teams to align marketing efforts with business objectives
- Stay up-to-date with industry trends and best practices in digital marketing
What We Offer
As a Digital Marketing Strategist at Lastminute Group, you can expect a competitive salary of around **€60,000 - €80,000 per year**, depending on experience. You will also enjoy a range of benefits, including flexible working hours, professional development opportunities and a dynamic, inclusive work environment.
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