Digital Marketing Automation Strategist

hace 16 horas


Madrid, Madrid, España Schiller International University A tiempo completo
About the Role

We are seeking a highly skilled Digital Marketing Automation Strategist to join our team at Schiller International University. This is an exciting opportunity to develop and implement comprehensive marketing automation strategies that drive student enrollment and engagement.

Job Description

The ideal candidate will have at least 3 years of experience in marketing automation and CRM management, with a strong understanding of SEO and digital marketing strategies. They will be responsible for developing and executing marketing automation strategies to support our institution's enrollment and engagement goals. Key responsibilities include managing and optimizing CRM systems (Zoho CRM, Zoho Campaigns, Zoho Forms) to support marketing campaigns and lead management processes, creating and maintaining automated workflows to support lead generation, lead nurturing, and customer lifecycle management, and analyzing and reporting on the performance of email marketing campaigns.

Requirements
  • Bachelor's degree in Business or Engineering
  • Minimum of 3 years of experience in marketing automation and CRM management
  • Experience with Zoho CRM, Zoho Campaigns, and Zoho Forms
  • Familiarity with content management systems (CMS) and their integration with other software
  • Strong analytical skills with the ability to interpret data and generate actionable insights
Benefits

As a Digital Marketing Automation Strategist at Schiller International University, you can expect a competitive salary of $85,000 per year, along with a range of benefits including health insurance, retirement plan, and paid time off.



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