Digital Marketing Automation Strategist
hace 3 días
**About Straumann Group**
Straumann Group is a global leader in implant and restorative dentistry and oral tissue regeneration. We are committed to advancing dental care through innovative technologies and techniques.
**Job Purpose**
The Digital Marketing Automation Strategist will play a key role in ensuring the excellence of email marketing campaigns, working closely with designers, developers, and project managers. This position is responsible for executing revenue-driven campaigns using the marketing automation platform, leveraging its capabilities to drive business results.
**Key Responsibilities**
* Develop and execute email marketing campaigns, including promotional campaigns, newsletters, drip campaigns, and automated email campaigns to support various marketing initiatives.* Manage and create email marketing templates, workflows, and triggers to automate email campaigns and lead nurturing programs.* Conduct A/B testing and optimization of email campaigns to improve open rates, click-through rates, and conversion rates with a hands-on growth hacking mentality.* Support the development and maintenance of a lead scoring model and lead qualification process to improve lead quality and conversion rates.* Monitor and analyze campaign performance metrics based on data-driven insights, including engagement rates, conversion rates, and ROI to optimize marketing campaigns.* Database management with segmentation, list acquisition/import, data cleansing, web form capture, lead management, etc.
**Requirements**
For this position, we are seeking a strong understanding of marketing automation tools, email marketing best practices, and data-driven decision making. The ideal candidate should have experience in managing and driving all aspects of marketing automation.
**What You'll Get**
In this role, you will have the opportunity to work in a dynamic environment, contribute to shaping our future, and create impact. As a valued member of our team, you will receive competitive compensation, including an estimated annual salary of $80,000-$110,000, depending on experience, plus benefits and opportunities for professional growth.
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