Marketing Automation Strategist
hace 1 mes
About Straumann
Headquartered in Basel, Straumann is a global leader in implant and restorative dentistry and oral tissue regeneration. The company has a tradition of pioneering many influential technologies and techniques in its field, shaping the industry's future and creating impact.
Role Overview
The Marketing Automation Specialist works with our company-wide marketing automation solution to design and execute excellence in email marketing campaign architecture, creation, setup, execution, and monitoring. The role is part of the Digital Marketing & Customer Engagement Team, working closely with designers, developers, and project managers to execute email marketing campaigns, lead nurturing programs, and marketing automation initiatives.
Main Responsibilities
Manage and drive all aspects of Marketing Automation, directly supporting the Head of Marketing Operations Studio in Madrid. Develop and execute email marketing campaigns, including promotional campaigns, newsletters, drip campaigns, and automated email campaigns to support various marketing initiatives. Create and manage email marketing templates, workflows, and triggers to automate email campaigns and lead nurturing programs. Support the management, development, and maintenance of the marketing automation platform, ensuring it is fully integrated with other marketing tools and systems. Conduct A/B testing and optimization of email campaigns to improve open rates, click-through rates, and conversion rates. Monitor and analyze campaign performance metrics based on data-driven insights, including engagement rates, conversion rates, and ROI. Ensure the marketing automation platform stays up-to-speed with the latest developments.
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