Environmental Marketing Strategist
hace 1 semana
About Us
At Veolia Water Technologies & Solutions, we're at the forefront of water conservation and reduction initiatives for industrial customers.
Job Overview
We are seeking an experienced Environmental Marketing Strategist to oversee and implement inbound marketing strategies for our Mobile Assets business in Europe. This is a unique opportunity to join a growing company and play a crucial role in creating and maintaining new channels of communication and targeted campaigns to increase visibility of our ecological transformation value proposition.
Key Responsibilities:
- Inbound Marketing: Develop and execute comprehensive inbound marketing strategies to attract, engage, and convert.
- Research your market sector to understand customer needs and work closely with sales to fully understand their objectives for the sector.
- Collaborate with internal marketing specialists and external agencies to manage content for assigned sectors and ensure consistency in brand messaging and positioning.
- Develop lead generation campaigns and create and manage email marketing campaigns to promote valuable content such as product books, webinars, or whitepapers.
- Utilize marketing automation tools to streamline processes and drive sector strategy and seamless European rollout.
- Ensure that local marketing activities are implemented and managed, supporting the ongoing development of mini-websites.
- Financial Management: Plan, allocate, and control financial resources using Google Analytics, Salesforce, automation dashboards, or other marketing analytics platforms.
Requirements:
- Relevant marketing/business experience or Bachelor's degree in marketing, business administration, or a related field.
- Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven decisions.
- A deep understanding of inbound marketing methodologies, including content marketing, SEO, social media, email marketing, lead generation, and lead nurturing.
- Experience with marketing automation tools and CRM systems is also essential.
- Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems, etc.
- Ability to devise innovative marketing strategies that resonate with the target audience.
- Strong project management skills to oversee multiple marketing initiatives.
- Excellent written and verbal communication skills.
- Relevant work experience as an Inbound Marketer, showcasing a proven track record.
Benefits:
- Competitive salary: €60,000 - €80,000 per annum.
- Remote based in Europe.
- Excellent benefits package.
Additional Information:
Please submit your CV in English for screening purposes. As an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination.
Type: Full-time
Function: Marketing
Experience level: Not Applicable
Industry: Environmental Services
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