Marketing Data Strategist
hace 1 día
We're seeking a skilled Marketing Data Strategist to drive our data-driven marketing strategy by analyzing complex data sets, deriving actionable insights, and presenting findings to key stakeholders.
The Team:
The Marketing Analytics team is part of the marketing operation, working closely with cross-functional teams to drive efficiency, optimization, and smooth operations.
The Position:
The Marketing Data Strategist is responsible for analyzing large datasets from various marketing channels to assess campaign performance, customer behavior, and market trends. This role requires a blend of analytical skills, strategic thinking, and marketing expertise to optimize campaign performance, improve customer acquisition and retention, and influence product development and go-to-market strategies.
Key Responsibilities:
- Data Governance: Ensure data integrity, accuracy, and consistency across all marketing datasets.
- Data Integration: Work closely with data engineers and IT teams to ensure seamless integration of data sources into visualization tools.
- Data Analysis and Reporting: Analyze large datasets to assess campaign performance, customer behavior, and market trends.
- Marketing Strategy Optimization: Work closely with the marketing team to identify key metrics, evaluate the effectiveness of marketing campaigns, and recommend adjustments to improve ROI.
- Customer Insights: Conduct deep dives into customer data to understand customer journeys, segmentations, and lifetime value (LTV).
- Predictive Analytics: Develop and apply predictive models to forecast future marketing outcomes.
Requirements:
- Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field.
- 7-10 years of experience in marketing analytics, data analysis, or a related field.
- Proficiency in data analysis and visualization tools.
- Strong experience with statistical analysis and modeling techniques.
About Us:
Celonis is a global leader in Process Mining technology, helping thousands of the world's largest and most valued companies deliver immediate cash impact, radically improve customer experience, and reduce carbon emissions. Our Process Intelligence platform uses industry-leading process mining technology and AI to present companies with a living digital twin of their end-to-end processes.
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