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Crm Marketing Strategist

hace 1 mes

Madrid, Madrid, España Kaplan Languages Group A tiempo completo
Transforming Customer Journeys at Kaplan Languages Group

We're seeking a seasoned Crm Marketing Strategist to lead our transformation efforts, driving a customer-centric approach to marketing and customer engagement. As a key member of our team, you'll develop and implement a comprehensive CRM marketing strategy, leveraging data and insights to inform our commercial strategy.

Key responsibilities include:

  • Developing and executing a CRM marketing roadmap, aligned with our business goals and customer needs
  • Leading the development of marketing campaigns within the Salesforce Marketing Cloud platform, including email campaigns and other channels
  • Analyzing data and campaign results to inform data-driven decisions and optimize campaign performance
  • Collaborating with sales, customer care, IT, and other internal teams to ensure CRM activities are integrated and aligned with company goals

As a customer-centric professional, you'll be responsible for unpacking individual customer journeys, working closely with business stakeholders to deliver clear and comprehensive briefing management, team management, and leadership.

We're looking for someone who can quickly grasp the wider context of our business priorities and translate these into value-adding communications to customers. If you're a strategic thinker with a passion for customer engagement, we'd love to hear from you.