Marketing Automation Strategist

hace 4 días

Madrid, Madrid, España Omega Crm Consulting A tiempo completo

We are Omega CRM Consulting, a leader in developing Customer Experience services with over 20 years of experience in applying technology to Marketing and providing unique Customer Relationships. We are seeking a Marketing Automation Strategist to ensure the proper alignment of Marketing Automation strategies.

Responsibilities:
  • Analyze and define customer segmentation and select personalized audiences for Email Marketing campaigns on our CRM platform.
  • Coordinate the workflow of channels, from adapting creatives and texts to layout, preview, validation, and final sending of campaigns targeting customers and/or subscribers: email, SMS, push notifications... both broadcast and triggered campaigns.
  • Propose and execute A/B tests in an agile and constructive manner to test hypotheses and validate user behavior to improve campaign performance.
  • Utilize automation to provide constant communication with the customer through retention, upselling, cross-selling, and engagement, driving business profitability from our customer and subscriber base.
  • Assist in building a strong CRM strategy aligned with local and global priorities.
  • Define new approaches to increase customer knowledge and assist users throughout the conversion funnel.
  • Measure and deeply analyze data to guide decisions and measure their impact on the business.
  • Develop customer journey maps by analyzing touchpoints and maximizing purchase opportunities. Identify key and measurable metrics for these initiatives with a growth hacker mindset and the ability to test and scale quickly.
  • Mastery of internal Email Marketing tools to execute campaigns through owned channels (email, SMS, push notifications).
  • Collaborate with the rest of the team regarding customer segmentation and mapping messages throughout the customer journey.
Requirements:
  • Experience in planning and executing Marketing Automation strategies with proven success cases.
  • Experience with CRM platforms (Salesforce, Marketo, Eloqua, etc.).
  • Creative yet flexible thinking with strong technical insight and the ability to garner cross-functional support in seeking holistic business solutions with enduring value.
  • Proficiency in using platforms such as Google Analytics, Google Data Studio, Salesforce Marketing Cloud, Adobe Campaign, Adobe Marketo, Eloqua.
  • A deep understanding of digital marketing tactics across all channels, including SEO, Paid Media, UX.
  • Advanced level of English. Proficiency in another language is a plus.
About Us:

We are a digital global company whose mission is to accelerate the business experience (BX) of its customers. Our 360 solutions allow business transformation and acceleration through technology and data applied to Customer #OmnichannelExperiences in fields such as #CustomerServices, #eCommerce, #Analytics or #Marketing. We target companies from different fields such as #Retail, #LifeandSciences, #Manufacturing but also #Education, #NonProfit, #NGO etc.

We are one of the top 3 partners of #Salesforce in Europe. Our team consists of more than 500 people of 24 nationalities based in Spain and France, who have wide knowledge and experience that understands business processes and technology while enjoying what they do. Key to our success is the knowledge of our people. We are an innovation and Outstanding Knowledge award-winning, Salesforce Consulting Partner.

Our priority is the well-being of the team. We foster a collaborative culture, involved and supported by our company values: #Talent, #flexibility, #commitment and #innovation. We bring them to everything we do. #TogetherWeGrow

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