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Solar Energy Marketing Strategist
hace 1 mes
PVcase is seeking a skilled Solar Energy Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing campaigns that drive lead generation and engagement in the solar industry.
The ideal candidate will have a strong understanding of ABM principles and strategies, as well as experience in marketing automation tools and CRM systems. You will work closely with our sales, content, and design teams to create compelling marketing collateral and ensure alignment between marketing and sales efforts.
Key Responsibilities:
- Design and implement multi-channel marketing campaigns that align with business goals.
- Develop and execute ABM initiatives to identify, target, and engage high-value accounts.
- Oversee the execution of campaigns across multiple channels, including email, social media, webinars, events, and digital advertising.
- Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement.
- Manage campaign budgets effectively, ensuring optimal allocation of resources to achieve desired outcomes.
Requirements:
- 5+ years of experience in marketing campaign management, preferably in the B2B tech or renewable energy industry.
- Proven track record of developing and executing successful marketing campaigns that drive lead generation and engagement.
- Strong understanding of ABM principles, strategies, and best practices.
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a dynamic and growing company in the solar industry.
- Collaborative and supportive team environment.
How to Apply:
If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information].
