Marketing Strategist
hace 3 semanas
Marketing Strategist - Europe
We are seeking a dynamic marketing professional to join our team in Europe as a Field Marketing Specialist. As the Field Marketing Specialist, you will play a crucial role in shaping and enhancing our brand's reputation and visibility, and effectively organize and plan programs and events in order to drive demand.
Responsibilities
- Develop strategies to capture a larger share of the market in key countries.
- Coordinate and execute integrated, omnichannel sales and marketing campaigns with localized content and marketing campaigns, focusing on evergreen campaigns.
- Coordinate direct mail campaigns for local holidays and maintain event calendar.
- Support strategic account-based initiatives with highly targeted and personalized outreach.
- Attend, support, and measure the success of trade shows and conferences.
- Ensure the team's adherence to project timelines and achievement of key performance indicators.
- Produce post-campaign evaluation reports to facilitate ROI analysis.
Requirements
- 2+ years of proven experience as a Field Marketing Specialist or similar role within the B2B marketing industry.
- Excellent understanding of demand generation, marketing concepts, and best practices.
- Proficiency in marketing automation software and CRM tools.
- Exceptional communication, presentation, and organizational skills.
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