Digital Transformation Strategist

hace 7 días

Madrid, Madrid, España Omega Crm A tiempo completo

Job Summary

We are seeking a highly skilled Martech Strategist to join our team at Omega CRM. As a key member of our Marketing Services department, you will be responsible for designing and implementing marketing and technology solutions that drive business growth and improvement.

Key Responsibilities

  • Design and advise on marketing and technology solutions to help our clients evolve in their digital maturity and customer relationship.
  • Develop evolutionary roadmaps to improve martech capabilities with business improvement objectives.
  • Participate in collaboration proposals with potential clients, focusing on the design of solutions from a technical point of view and with a focus on business.
  • Act as a business analyst to map business needs (KPIs) with development of client capabilities, both through services and implementation projects of martech tools.
  • Participate in projects, including detailed definition of customer experience improvement strategies with a focus on Marketing Automation and improving the relationship with consumers in their complete life cycle.
  • Research and recommend new marketing technology products.
  • Potentially oversee training of marketing software and customer adoption.
  • Guarantee Integration of marketing technology products with non-marketing systems.
  • Train and support marketing technology products.
  • Understanding of marketing technology products integrations and building blocks.
  • Serve as a super-user and product evangelist for the full stack of Martech products.
  • Lead and inspire marketing tech initiatives throughout the company.
  • Oversee marketing intelligence and provide actionable insight to clients or internal stakeholders.
  • Accompany marketing corporate team to marketing events, demos, and client locations.
  • Deliver presentations and perform product demonstrations.
  • Research market trends and associated technologies to identify the most impactful opportunities and trendy topics.

Requirements

  • Minimum 2 years' experience specifying MarTech / Adtech business development.
  • Bachelor's degree in computer science, information technology, marketing, business, or related.
  • Skilled at translating technology into solutions that solve business problems.
  • Proven working experience in leading Salesforce Marketing Cloud (SFMC) CRM solutions or other similar products.
  • Understanding of Customer Data Platform concept and specific knowledge of Salesforce Data Cloud.
  • Deep understanding of Marketing Automation, Personalization, Data Driven Marketing (DDM), Multitouch Attribution (MTA), Audiences Management, and Web Analytics.
  • Strong experience in Campaign / CRM / Direct Marketing, preferably within an agency or consultancy.
  • Previous experience within digital advertising.
  • Will be a plus: Search engine optimization, Customer segmentation, Paid search, Social media, Paid media, Email marketing, Lead generation, and Database management.
  • Experience with supporting multiple implementation work-streams simultaneously.
  • Strong collaboration and communication skills while working with SME's, C-Levels, PMO, and business users / stakeholders to drive business analysis / user requirements.
  • Self-motivated, creative person with analytical, problem-solving, organizational, and interpersonal skills and the ability to adapt quickly to shifting priorities.
  • Great negotiation, persuasion, and problem-solving skills.
  • Exceptional organizational and time management skills.
  • Passionate technologist and Innovative visionary.

What We Offer

  • Permanent contract.
  • Flexible schedule.
  • Balance your professional and personal life.
  • Certifications plan.
  • Home office.
  • Flexible retribution (public transport ticket, Ticket restaurant).
  • Health insurance.

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