Digital Marketing Strategist for EiQ Growth
hace 2 días
We're seeking a seasoned Digital Marketing Strategist to spearhead the growth of EiQ, the world's first end-to-end supply chain due diligence platform.
About EiQ
EiQ is revolutionizing the way companies approach supply chain risk management. Our innovative platform empowers businesses to make informed decisions and drive sustainable growth.
Your Role
You will be responsible for developing and implementing a cross-channel digital marketing strategy to build brand awareness, generate leads, and analyse and optimise the marketing & sales funnel.
Key Responsibilities
- Develop a market-leading search strategy, including paid and organic search initiatives
- Create a social media presence for EiQ and implement paid tactics to build our audience
- Maintain marketing contact databases and audiences for EiQ, and develop automation and retargeting strategies
- Collaborate with the group digital marketing community to enhance the MarTech setup for EiQ
- Analyse end-to-end marketing performance and provide insights to optimise the funnel
- Manage the paid search budget for EiQ
- Analyse user experience on the EiQ platform and provide feedback to the product team
Requirements
To succeed in this role, you should have:
- 5-10 years of digital marketing expertise
- Broad experience in marketing technology, particularly Google Analytics, Ads, Looker Studio, paid social, SEO/SEM, user experience tools (e.g. HotJar), automation (e.g. Pardot), CRM (e.g. SalesForce or Microsoft Dynamics)
- Ability to independently operate paid advertising campaigns
- Good communication skills in English and local language (Other languages will be a plus)
Salary Estimate
The estimated salary for this position is around €60,000 - €80,000 per year, depending on location and experience.
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