Digital Marketing Specialist for Global Supply Chain Due Diligence

hace 4 días


Madrid, Madrid, España LRQA A tiempo completo

Role Overview

: As a Digital Marketing Specialist, you will play a vital role in the growth of EiQ, the world's first end-to-end supply chain due diligence platform. This position requires a skilled professional to build brand awareness, generate leads, and analyse and optimise the marketing & sales funnel.

Main Responsibilities:
  • Develop and implement a cross-channel digital marketing strategy for EiQ.
  • Create a market-leading search strategy, including paid and organic options.
  • Establish an independent social presence for EiQ, leveraging paid tactics to expand our audience.
  • Maintain marketing contact databases and audiences for EiQ; design and implement automation and retargeting strategies.
  • Collaborate with the group digital marketing community to manage and enhance the MarTech setup for EiQ; propose new technologies to improve efficiency.
  • Analyse end-to-end marketing performance, from awareness through to revenue; identify insights and implement tactics to optimise the funnel.
  • Report to EiQ and commercial management teams on marketing performance.
  • Manage the paid search budget for EiQ.
  • Analyse user experience on the EiQ platform and provide feedback to the product team on issues and proposed solutions.
  • Optimise workflows and reporting in CRM together with commercial and customer success teams.

    The Successful Candidate Should Demonstrate:

    • Significant digital marketing expertise.
    • Broad experience in marketing technology, particularly Google (Analytics, Ads, Looker Studio) paid social, SEO/SEM, user experience tools (HotJar), automation (Pardot), CRM (SalesForce or Microsoft Dynamics).
    • Able to independently operate paid advertising campaigns.
    • Good communication skills in English and local language. Other languages are a plus.
    • Possibility of occasional international travel.

    Salary Estimate: £60,000 - £80,000 per annum, based on UK location and industry standards.



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