Digital Marketing Specialist for Global Supply Chain Due Diligence
hace 4 días
Role Overview
: As a Digital Marketing Specialist, you will play a vital role in the growth of EiQ, the world's first end-to-end supply chain due diligence platform. This position requires a skilled professional to build brand awareness, generate leads, and analyse and optimise the marketing & sales funnel.Main Responsibilities:
- Develop and implement a cross-channel digital marketing strategy for EiQ.
- Create a market-leading search strategy, including paid and organic options.
- Establish an independent social presence for EiQ, leveraging paid tactics to expand our audience.
- Maintain marketing contact databases and audiences for EiQ; design and implement automation and retargeting strategies.
- Collaborate with the group digital marketing community to manage and enhance the MarTech setup for EiQ; propose new technologies to improve efficiency.
- Analyse end-to-end marketing performance, from awareness through to revenue; identify insights and implement tactics to optimise the funnel.
- Report to EiQ and commercial management teams on marketing performance.
- Manage the paid search budget for EiQ.
- Analyse user experience on the EiQ platform and provide feedback to the product team on issues and proposed solutions.
- Optimise workflows and reporting in CRM together with commercial and customer success teams.
The Successful Candidate Should Demonstrate:
- Significant digital marketing expertise.
- Broad experience in marketing technology, particularly Google (Analytics, Ads, Looker Studio) paid social, SEO/SEM, user experience tools (HotJar), automation (Pardot), CRM (SalesForce or Microsoft Dynamics).
- Able to independently operate paid advertising campaigns.
- Good communication skills in English and local language. Other languages are a plus.
- Possibility of occasional international travel.
Salary Estimate: £60,000 - £80,000 per annum, based on UK location and industry standards.
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