Senior Performance Marketing Strategist North America
hace 4 días
We're seeking an experienced Senior Performance Marketing Strategist to lead our user acquisition efforts in North America.
About the Role:
- Work closely with the EVP North America and North American studios to build a high-performing user acquisition team and drive business growth.
- Develop and execute online marketing campaigns to acquire new players worldwide, leveraging the latest technologies and industry trends.
- Monitor and optimize campaigns for profitability, analyzing key performance indicators (KPIs) and collaborating with cross-functional teams.
- Manage relationships with agencies and advertising media partners, ensuring seamless execution and maximum ROI.
Your Background:
- 8+ years of experience leading performance marketing strategies, with a bonus for experience on successful mobile titles.
- 5+ years of experience in free-to-play games, with a strong understanding of customer development lifecycles and lifetime value measurement.
- Proven ability to work with senior executives and be hands-on on an operational level.
What We Offer:
- A competitive salary range of $150,000 to $225,000 per year, based on location and job-related knowledge, skills, and experience.
- The opportunity to work with a talented team and make a significant impact on user acquisition efforts.
Requirements:
- Demonstrated expertise in performance marketing, with a focus on user acquisition and retention.
- Strong leadership and team management skills, with the ability to inspire and motivate others.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Location: Full remote work from the US or Canada.
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