Global Demand Generation Strategist

hace 4 días


Madrid, Madrid, España Empresa Reconocida A tiempo completo

About Empresa Reconocida

Empresa Reconocida is a pioneering company that converts innovative ideas into exceptional solutions and great customer experiences. Our team of experts is passionate about technology and dedicated to explaining complex solutions in a way that everyone understands.

We are committed to helping CISOs and security teams gain visibility over their security posture by continuously validating their security controls and SIEM/SOC tools. Our Complete Security Validation Platform is a leading solution in the Breach and Attack Simulation market.

About The Role

The Director of Growth Marketing will play a crucial role in our global demand gen efforts, driving global demand aligned with our go-to-market strategy. This leadership position requires someone who can lead a close-knit high-potential team to deliver effective multi-channel marketing campaigns, work closely with internal stakeholders, and deliver operational alignment and accelerated pipeline creation.

Key Responsibilities

• Lead, develop, and mentor a data-driven Growth Marketing team focused on outcomes and aligned to our corporate go-to-market strategy.

• Build and execute demand gen strategy and resource allocation for digital and campaign marketing initiatives to increase qualified opportunities and accelerate pipeline velocity.

• Develop multi-quarter omni-channel marketing campaigns that drive awareness and generate demand.

• Take a hands-on approach driving and overseeing Marketing Operations to develop and optimize lead lifecycle in alignment with RevOps and SDR teams and processes.

• Optimize and evolve scalable processes and infrastructure related to marketing operations and automation.

• Set the strategy and roadmap for programs and processes such as systems integration, data enrichment, database health, scoring, nurture, and product-led initiatives.

• Develop and optimize reporting to measure effectiveness, performance, and return on marketing investments.

Requirements

• 8+ years of experience in marketing, including progressive leadership roles.

• B2B enterprise technology, SaaS, and cybersecurity experience preferred.

• Deep understanding and hands-on knowledge of the Marketing technology stack and digital tools.

• Knowledge of Salesforce, Hubspot, and Google Analytics.

• Proven experience creating end-to-end lifecycle analytics and funnel conversion reporting for marketing.

• Ability to communicate and present with teams around the world.

Salary: $150,000 - $200,000 per year (dependent on location and experience)



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