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Regional Market Development Manager, EMEA, Biotechnology and Pharmaceutical Industries
hace 2 meses
Job Summary:
The EMEA Market Development Manager position is a key member of the EMEA Biosciences Segment Market Development team. This role contributes to the growth of our Biotech and Pharma markets by owning the strategy development, build, and execution of regional marketing plans to drive divisional and group growth in Biotech and Pharma.
Key Responsibilities:
- Develop strategic, multi-channel coordinated market development plans for Biotech and Pharma customers, incorporating competitor analysis, business trends, market opportunities, and staging and pacing of tactical programs to drive revenue growth.
- Collaborate with EMEA Regional Market Development (RMD) managers to help drive portfolio strategy within the Biotech and Pharma segments.
- Partner with our BID Biotech and Pharma commercial team to build tactical plans that enable the team to deliver on the pre-defined strategy and growth commitments.
- Develop sales enablement tools and customer-facing materials in collaboration with global marketing, marketing operations, and commercial teams.
- Drive messaging and tools that communicate the value proposition directly to Biotech and Pharma customers through marketing campaigns, distributors, and events.
- Define Biotech and Pharma contact engagement strategy to increase the impact of marketing campaigns, including 3rd party networks, LinkedIn, and ResearchGate.
- Work closely with the OEM commercial leader to develop the OEM value proposition and provide marketing support to drive awareness of our capabilities.
- Review targets and dashboards to measure the efficiency of marketing activities; report on these metrics regularly and adjust tactics to improve performance.
- Propose and complete customer and market research programs to provide key market insights and actionable business outcomes.
- Provide relevant training and communicate market trends directly to sales teams on a regular basis.
- Deliver digital marketing campaigns that support commercial revenue goals.
- Ensure the return on investment of marketing activities is in line with EMEA targets.
- Support additional projects and activities as deemed necessary to support the life sciences business.
Requirements:
- Bachelor's degree in Marketing or Biology, Biochemistry, or a related subject area.
- Experience in a marketing role, responsible for product or portfolio marketing, go-to-market strategy, and execution.
- Experience in the biotech or pharma industry is preferred.
- Proficiency in the 4Ps and marketing mix, media outreach, content strategy/marketing, VOC/VOS, segmentation, multi-channel lead generation, value proposition, demand/lead generation strategies, and marketing program development and execution.
- Ability to prioritize, influence without authority, and work in a large organization within a highly matrixed environment.
- Collaborative approach to developing and sharing strategy, tactics, and analytics.
- Strong record of building alignment in cross-functional teams.
- Demonstrates creativity and problem-solving ability, strong analytical and execution skills.
- Plan, monitor, and manage budgets, schedules, and performance requirements for the assigned business unit(s) and project(s).
- Travel is required (25% travel), including international.
