Regional Market Development Manager, EMEA, Biotech and Pharma
hace 1 semana
Regional Market Development Manager, EMEA, Biotech and Pharma
Job Summary:We are seeking a highly skilled Regional Market Development Manager to join our EMEA team. The successful candidate will be responsible for developing and executing regional marketing plans to drive growth in Biotech and Pharma markets.
Key Responsibilities:- Develop strategic, multi-channel coordinated market development plans for Biotech and Pharma customers
- Craft or apply competitor analysis, business trends, market opportunities, and staging and pacing of tactical programs to drive revenue growth
- Develop sales enablement tools and customer-facing materials in collaboration with global marketing, marketing operations, and commercial teams
- Closely collaborate with EMEA Regional Market Development (RMD) managers to help drive portfolio strategy within the Biotech and Pharma segments
- Partner with our BID Biotech and Pharma commercial team to build tactical plans that enable the team to deliver on the pre-defined strategy and growth commitments
- Drive messaging and tools that communicate the value proposition directly to Biotech and Pharma customers through marketing campaigns, distributors, and events
- Define Biotech and Pharma contact engagement strategy to increase the impact of marketing campaigns including but not limited to 3rd party networks, LinkedIn, ResearchGate, etc.
- Work closely with the OEM commercial leader to develop the OEM value proposition and provide marketing support to drive awareness of our capabilities
- Review targets and dashboards to measure efficiencies of your marketing activities; report on these metrics regularly and adjust tactics to improve performance
- Propose and complete customer and market research programs to provide key market insights and actionable business outcomes
- Provide relevant training and communicate market trends directly to sales teams on a regular basis
- Deliver digital marketing campaigns that support commercial revenue goals
- Ensure the return on investment of marketing activities is in line with EMEA targets
- Bachelor's degree in Marketing or Biology, Biochemistry, or related subject area
- Experience in a marketing role, responsible for product or portfolio marketing, go-to-market strategy & execution
- Experience in biotech or pharma industry preferred
- Ability to prioritize
- Ability to influence without authority and work in a large organization within a highly matrixed environment and to build cross-divisional and cross-group networks
- Collaborative approach to developing and sharing strategy, tactics, and analytics
- Demonstrates creativity and problem-solving ability, strong analytical and execution skills
- Plan, monitor, and manage budgets, schedules, and performance requirements for the assigned business unit(s) and project(s)
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.
Location:This role is based in EMEA and requires up to 25% international travel.
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