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Regional Market Development Manager
hace 1 mes
The EMEA Market Development Manager position is a key member of the EMEA Biosciences Segment Market Development team. This role will contribute to the growth of our Biotech and Pharma markets by developing and executing regional marketing plans to drive divisional and group growth in Biotech and Pharma.
We are seeking a dynamic candidate who can leverage creativity and analytics to drive impactful marketing campaigns. The successful candidate will possess outstanding skills in navigating a matrixed organization, ensuring alignment among various parties involved, and effectively managing complex projects within budget and on schedule.
This is an individual contributor role with high visibility, working in a cross-functional organization.
Key Responsibilities- Develop strategic, multi-channel coordinated market development plans for Biotech and Pharma customers, crafting or applying competitor analysis, business trends, market opportunities, and staging and pacing of tactical programs to drive revenue growth.
- Develop sales enablement tools and customer-facing materials in collaboration with global marketing, marketing operations, and commercial teams.
- Closely collaborate with EMEA Regional Market Development (RMD) managers to help drive portfolio strategy within the Biotech and Pharma segments.
- Partner with our BID Biotech and Pharma commercial team to build tactical plans that enable the team to deliver on the pre-defined strategy and growth commitments.
- Be the BID EMEA driver in broader regional and global marketing teams to influence the activities and optimally deploy in BID EMEA.
- Drive messaging and tools that communicate the value proposition directly to Biotech and Pharma customers through marketing campaigns, distributors, and events.
- Define Biotech and Pharma contact engagement strategy to increase the impact of marketing campaigns including but not limited to 3rd party networks, LinkedIn, ResearchGate, etc.
- Work closely with the OEM commercial leader to develop the OEM value proposition and provide marketing support to drive awareness of our capabilities.
- Review targets and dashboards to measure efficiencies of your marketing activities; report on these metrics regularly and adjust tactics to improve performance.
- Propose and complete customer and market research programs to provide key market insights and actionable business outcomes.
- Provide relevant training and communicate market trends directly to sales teams on a regular basis.
- Deliver digital marketing campaigns that support commercial revenue goals.
- Ensure the return on investment of marketing activities is in line with EMEA targets.
