Gelato Connect Demand Generation Director

hace 1 semana


Barcelona, Barcelona, España Gelato A tiempo completo

About Us

Gelato, the world's largest global network for on-demand custom product production, empowers ecommerce entrepreneurs to share their creativity worldwide while embracing local and sustainable production. Our network eliminates waste and reduces carbon emissions by producing locally and matching supply with demand. We don't own production facilities – we build software that connects them.

With over 140 production partners in 32 countries, our network can deliver custom products to five billion people in just 72 hours. It's smarter, faster, and greener. GelatoConnect, our SaaS platform, drives innovation in print production by simplifying operations for print producers through automated procurement, workflows, and logistics into one seamless system.

What You Will Be Doing

As the Demand Generation Director in GelatoConnect, you will define and implement a global demand and ABM strategy for GelatoConnect. You will deliver 1:1, 1:Few and 1:Many campaigns to drive acquisition, up-sell, cross-sell, and retention new logo programs for our tiered 'Strategic Account' list.

This role will report to the Chief Marketing Officer and you will be responsible for planning, managing, executing, and measuring demand generation campaigns across digital channels. This includes strategy, customer journey, content & creative, and channel strategy for campaigns. You will partner closely with other Marketing and Sales leaders to deliver online and offline programs that influence the pipeline and help achieve our quarterly sales goals.

Your Key Responsibilities

  • Work cross-functionally to build, plan, implement and execute a demand generation strategy across outbound sales, performance marketing, customer success, events, partnerships, public relations, and content creation.
  • Own the program management and execution of demand generation campaigns including relationships with content syndication vendors, agency relationships, campaign setup and launch, reporting, and predictive insights.
  • Develop and manage a centralized intake process for demand generation campaign requests, vetting, production, and execution.
  • Work closely with Product Management and Product Marketing to ensure a best-in-class go-to-market and commercial strategy.
  • Owning frequent and ongoing communication with Global Sales on campaign planning/calendar, pre-launch sales enablement, and reporting results.

The Ideal Candidate

We are seeking an experienced Demand Generation Director who can develop and execute a comprehensive demand generation strategy to drive revenue growth and customer acquisition. The ideal candidate will have a strong background in demand generation, B2B marketing, and sales strategy. They will possess excellent communication and project management skills, with the ability to work collaboratively across teams.

Salary Estimate

We estimate the salary for this position to be around $120,000 - $150,000 per year, depending on experience and qualifications.



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