Growth Strategies Director for Print Production
hace 6 horas
At Gelato, we're redefining the print industry with innovation and sustainability. As the Demand Generation Director in GelatoConnect, you'll drive global demand and ABM strategies to fuel our growth.
About GelatoGelato has created the world's largest network for on-demand production of custom products. We empower a new generation of ecommerce entrepreneurs to share their creativity worldwide while embracing local, sustainable production.
The RoleYou'll be responsible for planning, managing, executing, and measuring demand generation campaigns across digital channels. This includes strategy, customer journey, content & creative, and channel strategy for campaigns. You'll partner closely with Marketing and Sales leaders to deliver online and offline programs that influence the pipeline and help achieve quarterly sales goals.
- Work cross-functionally to build, plan, implement and execute a demand generation strategy across outbound sales, performance marketing, customer success, events, partnerships, public relations and content creation.
- Own the program management and execution of demand generation campaigns including relationships with content syndication vendors, agency relationships, campaign setup and launch, reporting, and predictive insights.
- Develop and manage a centralized intake process for demand generation campaign requests, vetting, production, and execution.
- Work closely with Product Management and Product Marketing to ensure a best-in-class go-to-market and commercial strategy.
You will:
- Source and influence new sales pipeline, engage contacts in new functions/roles at existing accounts, and accelerate existing sales pipeline.
- Support the promotion efforts for first-party events, executive roundtables, industry events, partner events, etc.
We're looking for someone with experience in demand generation, preferably in the print or manufacturing industry. Your salary will be around $120,000 per year, depending on your location and experience. At Gelato, we believe in providing a competitive compensation package and offering opportunities for growth and professional development.
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