Retention Marketing Manager
hace 3 semanas
We are seeking a highly skilled Retention Marketing Manager to join our team at 1-Tom-Plumber Columbus. As a key member of our marketing department, you will be responsible for developing and implementing effective customer retention strategies to drive business growth.
Key Responsibilities:
- Lead marketing strategies to support customer retention marketing programs
- Plan and execute loyalty strategies to support client brand retention efforts
- Take the lead on special projects to improve profitability of the active customer base
- Manage reward programs
- Oversee and control budgets to ensure campaigns stay within budget while achieving required goals
Requirements:
- At least 3 to 5 years of digital marketing experience with a successful track record of implementing and managing digital marketing programs in a multi-channel environment
- Experience of the full customer journey, including designing and analysing contact strategies, automation techniques/tools, and customer experience optimisation
- Previous experience of managing rewards programs and/or customer loyalty schemes
- Clear track record of data-driven marketing and A/B and multivariate testing
- Excellent time management skills and the ability to run and prioritise multiple projects at once
- Experience in leading, coaching, and mobilising retention marketing teams
About Us:
1-Tom-Plumber Columbus is a digital marketing business enjoying hyper-growth at the moment. We are experts within the entertainments sector, and for a creative and strategically-minded CRM Manager / Customer Retention Manager / Retention Marketing Manager, this represents a great opportunity to think outside of the box and get involved in the types of retention and loyalty campaigns you won't be able to, elsewhere.
We also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.
In addition to an attractive salary DOE, the company also provides flexible hybrid/remote working, along with exciting future prospects.
Additional Benefits:
- Private health cover
- Death in service benefit
- Pension
- Various discounted products and services
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