Growth Designer for SaaS Website Marketing
hace 3 semanas
About Us
RavenPack is a leading provider of big data analytics for financial services. With 20 years of experience, we empower our clients to enhance returns, reduce risk, and increase efficiency by integrating public information into their models and workflows. Our new suite of GenAI and SaaS services is designed specifically for financial professionals.
Key Responsibilities
1. Product-Led Website Design & Optimization
Design and UX: Create a website experience that seamlessly integrates product discovery, onboarding, and activation flows to guide users toward self-service sign-ups, trials, and product engagement.
Conversion Rate Optimization (CRO): Continuously test, measure, and optimize landing pages, signup flows, and in-product experiences to improve conversion rates and reduce friction for users.
User-Centric Design: Ensure that the website experience is tailored to both new and existing users, with intuitive navigation and messaging aligned with different stages of the user journey.
A/B Testing & Experimentation: Run continuous experiments (A/B, multivariate testing) to enhance user activation and product adoption, based on data-driven insights.
2. Growth Strategy Development
Product Growth Initiatives: Collaborate with product, marketing, and sales teams to align the website experience with broader growth goals. Implement product-led initiatives that drive user acquisition, activation, retention, and expansion.
Data-Driven Growth: Analyze website data and user behavior to uncover growth opportunities. Make decisions based on data analytics tools (Google Analytics, Mixpanel, etc.) to optimize for key metrics (e.g., signups, trials, active usage, MRR).
Funnel Optimization: Focus on improving key metrics across the customer funnel, from top-of-funnel acquisition to in-product conversion and retention.
Self-Service Growth Focus: Enhance self-service experiences (free trials, freemium models) to enable users to onboard and experience the product's value without needing sales involvement.
3. Funnel Optimization
Focus on improving key metrics across the customer funnel, from top-of-funnel acquisition to in-product conversion and retention.
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