Senior Social Media Manager

hace 3 semanas

Marbella, Málaga, España Ravenpack A tiempo completo

About Us
RavenPack is a leading provider of big data analytics for financial services, empowering clients to enhance returns, reduce risk, and increase efficiency. We are now launching a new suite of GenAI and SaaS services, designed specifically for financial professionals. Our goal is to transform financial decision-making through cutting-edge AI and innovative data sets.

Job Overview
We are seeking an experienced Senior Social Media Manager to lead our social media efforts and elevate the RavenPack presence across multiple platforms. As a Senior Social Media Manager, you will develop high-impact social media strategies, oversee the execution of campaigns, manage a team of social media specialists, and collaborate with various departments to ensure brand consistency. Your goal will be to grow audience engagement, drive leads, and boost brand awareness through innovative and data-driven strategies.

Key Responsibilities
• Develop and lead social media strategy aligned with broader marketing and business goals
• Identify trends, opportunities, and platform innovations to ensure the brand remains competitive in the digital landscape
• Guide the brand voice, tone, and messaging across all social platforms
• Lead and mentor a team of social media managers, specialists, and content creators
• Collaborate closely with Product Marketing, Comms and Content, and the Creative team to ensure alignment and consistency across all campaigns
• Oversee the creation of social media content (posts, videos, stories, ads) that resonates with target audiences
• Ensure the timely execution of the content calendar while responding dynamically to real-time marketing opportunities
• Develop innovative, channel-specific strategies for platforms such as LinkedIn, BlueSky, Mastodon, Reddit, and other potential outlets
• Set key performance indicators (KPIs) for social media initiatives and regularly analyze campaign performance using tools such as Google Analytics, Sprout Social, or HubSpot
• Use data and insights to optimize strategies, adjust campaigns, and report ROI to leadership
• Conduct competitor and audience analysis to inform content development and positioning

Requirements
• 5+ years of social media management experience, with at least 2 years in a senior role
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Master's degree is a plus
• Proven experience managing a team and leading cross-functional collaboration
• Strategic thinking with a focus on brand growth, community engagement, and business goals
• Advanced analytics skills with proficiency in social media analytics tools
• Strong ability to lead content creation that is innovative, on-brand, and aligned with audience preferences
• Paid social expertise with in-depth knowledge of paid social media advertising
• Excellent verbal, written, and presentation skills, with an ability to articulate complex strategies to stakeholders

What We Offer
• Competitive salary and comprehensive benefits package
• Leadership role with room for professional growth
• Opportunity to work with a creative and dynamic team
• We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

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