Senior Social Media Strategist
hace 4 días
RavenPack is a leading provider of big data analytics for financial services. Our clients rely on us for speed and accuracy in analyzing large amounts of unstructured content. We empower our clients to enhance returns, reduce risk, and increase efficiency by integrating public information into their models and workflows.
Job Overview:We are seeking an experienced Senior Social Media Specialist to lead our social media efforts and elevate the RavenPack presence across multiple platforms. As a Senior Social Media Specialist, you will develop high-impact social media strategies, oversee the execution of campaigns, manage a team of social media specialists, and collaborate with various departments to ensure brand consistency.
Key Responsibilities:- Develop social media strategy to ensure brand remains competitive in the digital landscape
- Collaborate with head of communications and social media lead to ensure brand voice, tone, and messaging across all social platforms is coherent
- Oversee the creation of social media content on own channel-specific platforms (posts, videos, etc.)
- Use data and insights to optimize strategies, adjust campaigns, and report ROI to leadership
- Stay updated on industry developments, algorithm changes, and platform features to continuously innovate in social media tactics
- 5+ years of social media management experience, with at least 2 years in a senior role
- Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- Leadership skills: Proven experience managing a team and leading cross-functional collaboration
- Strategic thinking: Ability to craft long-term social media strategies with a focus on brand growth, community engagement, and business goals
- Advanced analytics skills: Proficiency with social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics) and experience making data-driven decisions
Competitive salary and comprehensive benefits package. Leadership role with room for professional growth. Opportunity to work with a creative and dynamic team.
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