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Regional Market Development Manager, EMEA, Biotech and Pharma
hace 2 meses
We are seeking a highly skilled and experienced Regional Market Development Manager to join our EMEA team. As a key member of our Biosciences Segment Market Development team, you will be responsible for driving the growth of our Biotech and Pharma markets through the development and execution of regional marketing plans.
Key Responsibilities- Market Development
- Develop strategic, multi-channel coordinated market development plans for Biotech and Pharma customers, leveraging competitor analysis, business trends, market opportunities, and staging and pacing of tactical programs to drive revenue growth.
- Collaborate with EMEA Regional Market Development (RMD) managers to help drive portfolio strategy within the Biotech and Pharma segments.
- Partner with our BID Biotech and Pharma commercial team to build tactical plans that enable the team to deliver on the pre-defined strategy and growth commitments.
- Work closely with regional and global market development teams and digital teams to optimize the digital media plan.
- Cross-divisional Life Sciences marketing teams and the broad Thermo Fisher network to ensure customer-focused approach to maximize customer experience.
- Corporate brands to align on value propositions.
- Data science groups to improve the use of predicted analytics and data science in marketing plays.
- CRM teams for segmentation.
- Bachelor's degree in Marketing or Biology, Biochemistry, or related subject area.
- Experience in a marketing role, responsible for product or portfolio marketing, go-to-market strategy & execution.
- Experience in biotech or pharma industry preferred.
- Experience with and/or knowledge of the following proficiencies: 4Ps and marketing mix, media outreach, content strategy/marketing, VOC/VOS, segmentation, multi-channel lead generation, value proposition, demand/lead generation strategies, and marketing program development and execution.
- Ability to prioritize.
- Ability to influence without authority and work in a large organization within a highly matrixed environment and to build cross-divisional and cross-group networks.
- Collaborative approach to developing and sharing strategy, tactics, and analytics.
- Demonstrates creativity and problem-solving ability, strong analytical and execution skills.
- Plan, monitor, and manage budgets, schedules, and performance requirements for the assigned business unit(s) and project(s).
- Travel is required (25% travel), including international.
Thermo Fisher Scientific Inc. is a leading global biotechnology company that provides innovative solutions for life sciences research, clinical diagnostics, and pharmaceutical manufacturing. Our company is committed to helping our customers make the world healthier, cleaner, and safer.
