Pathology Business Development Manager

hace 3 semanas

Zaragoza, Zaragoza, España Agilent A tiempo completo

Agilent inspires and supports discoveries that advance the quality of life.

We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise.

Agilent enables customers to gain the answers and insights they seek, so they can do what they do best: improve the world around us.

Role Overview:

As a Marketing Program Manager, you will be responsible for defining, designing, and driving the development of effective regional marketing programs in alignment with the regional business strategy to support customer acquisition, funnel growth, and revenue generation for Agilent's pathology business.

Key Responsibilities:

Advocate for customers through an intentional customer-first approach and champion the brand.

Partner with regional sales leaders to identify regional business priorities and initiatives and develop regional Marketing Program Strategy to support those.

Contribute to global Marketing Programs Strategy representing the regional needs and opportunities.

Augment regional impact of global marketing campaigns by increasing internal awareness and complementing with regional activities where appropriate.

Work with the regional Sales channels to monitor & analyze competitive information and customer data to facilitate effective program development and drive activities to increase volume and quality of the funnel.

Serve as point of contact for the regional sales channels for Solution Unit requests and reciprocally provide the field perspective to the Solution Unit.

Collaborate with peers to integrate program strategies cross-portfolio to align with customer needs along the buyer's journey.

Work closely with the EMEA Marketing communication specialist team to develop program metrics & effective tactics mix.

Measure and evaluate short- and long-term impact and ROI against goals; implement adjustments as required.

Accountable for meeting Marketing Program Budget quarterly targets.

Ensure campaign-related content meets regulatory, medical, and legal approvals as required.

Define channel training requirements linked to program execution.

Qualifications:

Bachelor's degree or master's in Pathology/Genomics/molecular biology/biochemistry/biology/medical science or equivalent.

Background in Pathology (through education or field experience): 3-5 years' experience within Pathology/Hematology/Genomics business, preferably with 2 years in sales and/or marketing.

Strong knowledge of Pathology technologies and good understanding of primarily the clinical market within EMEA.

Desirable:

International business experience in a marketing role in pathology/hematology/genomics.

Effective project management and organizational skills.

Professional and positive approach, self-motivated, team player, dynamic, creative with the ability to work on own initiative.

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