Retention Marketing Manager

hace 2 semanas

Marbella, Málaga, España 1-Tom-Plumber Columbus A tiempo completo
About the Role

We are seeking a highly skilled Retention Manager to join our team in Marbella. As a key member of our marketing department, you will be responsible for developing and implementing strategies to increase customer retention and profitability.

Key Responsibilities
  • Lead marketing strategies to support the overall customer retention marketing program
  • Plan and execute loyalty strategies to support our client's brand retention efforts
  • Take the lead on special projects designed to improve profitability of the active customer base
  • Manage reward programs
  • Ensure campaigns, creative briefs, and other strategic marketing documents accurately reflect the objectives, target groups, and ROI, in line with the business strategy
  • Continued analysis through technology audits, content audits, process audits, and stakeholder feedback
  • Oversee and control budgets, ensuring campaigns stay within budget while achieving the required goals
  • Define and collaborate on the personalization of the customer experience on and off website
  • Manage internal resources and coordinate project responsibilities, including allocating and prioritizing tasks of marketing coordinators and marketing operations staff
  • Conduct needs analysis through technology audits, content audits, process audits, and stakeholder feedback
  • Identify new areas for improvement and development of lifecycle campaigns and articulate to business leaders
  • Responsibility for summary reports and post-campaign analysis of all projects, using business intelligence resources to ensure maximum performance
About You

The ideal candidate will have an in-depth knowledge of customer journey optimization best practices, with experience in developing and implementing testing strategies across various channels. You will be an expert at defining the right strategy for the right channel to maximize customer retention and increased ongoing profitability.

Here are some of the key experience you will need to demonstrate:

  • At least 3 to 5 years of digital marketing experience with a successful track record of implementing and managing digital marketing programs in a multi-channel environment
  • Experience of the full customer journey, including designing and analyzing contact strategies, automation techniques/tools, and customer experience optimization
  • Previous experience of managing rewards programs and/or customer loyalty schemes
  • Clear track record of data-driven marketing and A/B and multivariate testing
  • The ability to interpret and present data/results to stakeholders in engaging and meaningful ways
  • Excellent time management skills and the ability to run and prioritize multiple projects at once
  • Experience in leading, coaching, and mobilizing retention marketing teams
About the Company

This is a digital marketing business enjoying hyper-growth at the moment. We are experts within the entertainment sector, and for a creative and strategically-minded CRM Manager/Customer Retention Manager/Retention Marketing Manager, this represents a great opportunity to think outside of the box and get involved in the types of retention and loyalty campaigns you won't be able to, elsewhere.

We also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.

In addition to an attractive salary DOE, we also provide flexible hybrid/remote working, along with exciting future prospects.

Additional benefits include:

  • Private health cover
  • Death in service benefit
  • Pension
  • Various discounted products and services

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