Senior Customer Engagement Specialist
hace 3 semanas
Job Description
Lastminute Group is seeking a highly skilled Crm Specialist to join its Marketing team based in Chiasso. This role is perfect for a creative and results-driven individual who can develop and execute CRM and Social Media strategies aligned with commercial objectives.
About the Role
We are looking for an experienced professional who can create and implement successful CRM strategies, leveraging all available user bases. The ideal candidate will have a proven track record of creating unique content for CRM strategies, products, initiatives, and different channels. They should be able to push high-quality content through CRM and Social Media channels, while also tracking performance and progress using qualitative and quantitative metrics.
Key Responsibilities
- Create and implement a successful CRM strategy, leveraging all available user bases.
- Develop unique content for our CRM strategy, products, initiatives, and different channels.
- Publish high-quality content that aligns with our content strategy and short-term and long-term marketing goals.
- Promote content through CRM and Social Media channels.
- Provide and contribute to requirements and specifications for CRM and content-related projects.
- Maintain relationships with stakeholders and act as the main point of contact for the Technical and Project Management team.
- Track performance and progress using qualitative and quantitative metrics.
Requirements
- 3+ years of experience in CRM and Social Media marketing.
- Proven track record of developing and executing successful CRM strategies.
- Strong understanding of social media platforms and their potential for customer engagement.
- Excellent communication and project management skills.
Bonus: Salary estimate around €55,000 - €65,000 per year.
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