Customer Engagement Strategist
hace 1 mes
Lastminute Group is looking for a CRM and Social Media Specialist for its Marketing team based in Chiasso, Switzerland. The ideal candidate has a natural passion for communication, user engagement, and content creation, is highly creative and aware of the power of communication to create engagement, drive results, and inspire people's behaviors.
About the RoleWe are seeking an experienced Customer Engagement Strategist to execute CRM and Social marketing strategies based on commercial objectives and implement creative, cost-efficient campaigns to retain more customers and increase the unitary margin. As part of our international and cross-functional team, you will be responsible for the execution related to CRM, content, and channel optimization (CRM, SMM), brand consistency, analytics, and meaningful measurement.
Key Responsibilities- Create and implement a successful CRM strategy leveraging all available Users' Bases
- Create unique content for our CRM strategy, products, initiatives, and different channels
- Publish high-quality content that aligns with our content strategy and short-term and long-term marketing goals
- Push this content through CRM and Social Media channels
- Provide requirements and specifications for CRM and content-related projects, clearly communicating and maintaining relationships with stakeholders
- Track performance and progress using qualitative and quantitative metrics to measure the success of your initiatives
- Report on the performance of content projects and prove their success
- Build visually engaging newsletters highlighting benefits for customers and generating high engagement
- Analyze customer databases to provide insight and recommendations for future campaigns
The estimated salary for this role is around $80,000 per year, depending on experience. If you're passionate about customer engagement and have a strong background in CRM and Social Media, we encourage you to apply for this exciting opportunity.
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